Internet Doctor

Are people unfollowing you on Twitter.  Have you ever felt like you are saying things that just are not solid.  Here is a simple solution, a gentle reminder, some coating relief for those moments when you just struggle to have something of substance to say.

Twitter, is part social, part business, part nonsense.  However, the interesting thing is you can choose which way you want to use it.  What’s great is that you can change the way you use it from day to day, hour to hour etc.   The first step is to use it.  The second step is not only to write something, it also means talking to other people about what they write.  If you think for a moment that you are the guru where everyone will just come to read your “tweets” you are sadly mistaken.  Unless you really are a guru, it is going to take effort on your part to read what others “tweet” and “tweet” back in the form  of a “reply”.  Yes sir, yes ma’am Twitter is a “two-way tweet”, if you cannot accept that, then the truth is you really do have “tweeterhhea”.

A couple of days ago the Nielson Wire reported that people were leaving Twitter at a rate of 60% per month.  Meaning that of all the people that join Twitter in the beginning of the month, only 40% will be around by the end of the month.  Pretty tough on business if you are only have a 40% retention rate…”and now for the rest of the story”.

No one should be alarmed by this news.  It actually appears to be quite typical when you compare the retention rates of other social networks when they started.  For instance, Facebook and MySpace experience similar problems in their beginnings as well.

Twitter Facebook MySpace Retention Comparison Graph

Currently Facebook and MySpace have nearly a 70% retention rate.  Which is nearly double when they started.

Honestly, I like Twitter’s odds.  If you are a regular user you already know the benefits of using Twitter.  I know that many people leave Twitter because they just do not understand the benefit.  Some just don’t want to take the time to learn what Twitter is all about.   Most of the time the problem is people want some immediate return.  If they don’t get business immediately they dump the idea, count it as worthless,  and try to convince themselves and others, that we are morons for using it.     Not to worry, we so called Twitter Morons are happy to do business without you.   After a while it happens.  The “naysayers”  come back around and start using the very thing they called us morons for using.  They are late adapters, they try to catch up only to stay lagging behind, while the next piece of the internet/social media puzzle comes into place.  Their skepticism continues, and they stay behind, because of their unwillingness to be adventurous or embrace new  technology.

Ultimately it’s all good.  Twitter will be around for a long time.  It’s perfect for the high ADD world we live in and get the information we are looking for without having to read some long drawn out column or BLOG like this one.

Happy Tweeting!

To Your Business Success.

Ciao,

Dr. Jay Your Internet Doctor