Category Archives: Business Ideas

Your Business Behavior Affects Your Consumer’s Behavior

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stick_figure_holding_membership_card_1600_clr_3914The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand.

What do consumers do when they have a positive experience with your business?

Do they care? Will they come back? Do they tell anyone?

How about when they have a negative experience? What happens then?

Recently Accent conducted a survey to find out what consumers do when they interact with brands before and after a purchase.

Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

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rumor_mill_1600_clr_9751Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz?

What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade small talk about C for something in return²’’(p. 158)

The point is they are talking for a reason, whether it is power, control, prestige, fame, leverage, or just simply trying to find a way to boost their safe esteem.  The fact is gossipers like to talk.  This enjoyment of talking can, like most thing be used for good or evil.  If you as a business owner do the create the right time of relationship with a gossiper, that gossiper can be your most effective agent for “electronic word of mouth{ (eWOM) for your business.

Recent research from the Journal of Cyberpsychology, Behavior, and Social Networking investigated the question “Do Online Gossipers Promote Brands?¹” What they found gave us insights into the psychology of the gossiper.

Here are some of their conclusions regarding the psychology of Gossipers:

R.I.P. The Death of the Facebook Business Page for Small Business

RiP Facebook 1

If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD!

RiP Facebook 1Remember the good old days.  Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans news feed?

Then you remember when Facebook decided to limit the number of people who could see your posts from your business even though they “opted” in because Facebook wanted to make money?

So now Facebook is saying, “yeah, well we are just going to stop that whole organic thing, if you want really anyone to see your posts from your business page you will have to pay for it…pretty much all of it”.

In an article from AdAge Digital Facebook has made it clear

Holiday Gifts for Your Business and Social Media

holly_bell_pc3_1600_clr_1602It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now perhaps it is my own confirmation bias, but perhaps you are seeing the same thing.

How often do we see pictures with the holiday sweater as the profile picture.   Especially the ever popular “ugly sweater” holiday parties.  Pictures of the family, posts about where we are going for the holidays, what we are doing, what we are eating, where we ate it, who made the meal, and the list goes on and on.

I guess social media takes on the same changes as any other part of our life.  Perhaps we post a little different, we are not nearly as controversial, we “Like” a little bit more, “Comment” a little more thoughtfully, “Share” a few more posts, “ReTweet” more quickly, and “+1” with emphasis.

red_white_presents_pc_1600_clr_1452I know that as psychology professional that social media can be narcissistic, ego driven (well maybe perhaps Id driven), but honestly

Turning Clients Into Ambassadors for Your Business

introduce_the_figure_800_clr_10905Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue that identifies the factors that create ambassadors.

The article entitled Place Attachment in Commercial Settings: A Gift Economy Perspective.  The research specifically looked at what factors contribute to clients attachment to a particular business and further looked at are the resultant behaviors of clients who become your ambassadors.

Factors that can turn clients into Ambassadors

sitting_in_chair_relaxing_800_clr_60281.  Familiarity.  This is more than just being acquainted with your place of business.  This is

Social Media Lessons from Miley Cyrus: She Twerked it Worked

miley twerkingMiley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working.

Check out these stats*:

1.  Topped Googles “hot searches”

2.  Added 100,000 Instagram followers

3.  Added 50,000 Facebook likes

4.  Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last years SuperBowl did was 231K)

So what do we learn from this?

1.  Moving outside of the normal creates buzz

Too often we want to fit in, avoid the critics, and be part of the status quo.  Why?  No one cares if you look like everyone else.  Boring is still boring.  Even if you cause a stir or is  possibly unpopular, it creates buzz, creates conversations, and creates interest.

2.  Calculated ploys work

Do you think for one minute that Miley just showed up and did this impromptu.  NO WAY!  This was calculated.  This was about creating a buzz.  This was not only carefully calculated it was rehearsed.  If you plan your social media well enough  and it is different or something outrageous you may go viral.

3.  You must take risks

The Social Media Business Secret You Haven’t Been Told

top_secret_envelope_1600_clr_5266Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with many of his conclusions and I have even done my own data collection that supports some of his data (see “Will the Real Twitter (follower) please stand up?)

In his article Mr. Baer’s data makes a very sound case for Facebook.  However, I would express caution here, because there is a little secret that is rarely discussed when it comes to business and social media.  Make sure your eyes are focused and you get your neurons ready to fire, because here is the secret…

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

mad_at_computer_400_clr_8355Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do.  The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.

As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ .  I told them that what they are saying is negatively affecting their business.  This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants.  Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media.   The “ranters” name came up.  I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”.  My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst,  I fear for them going over there”.  The overwhelming point…your personal posts have consequences and consequences for your business.

I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com.  In this study they asked respondents to tell them what are the most annoying posts on social media.  So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results:  (Humorous posts and commentary provided by Yours Truly)

1.      The Exercise/Fitness/Diet Post Boast.

stick_woman_toe_touch_300_clr_12023“Woke up at 3 am, did a marathon run before work, was so hungry but didn’t give into temptation and ate my tofu turkey and faux spinach salad, I feel sooooo good”

What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”

whats_for_dinner_400_clr_113362.      Sharing a picture of every meal.

“This is the best thing I have ever eaten.”

What We Are Thinking: “You realize you said this about tofu turkey.”

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3.      The Cryptic status updates.

“The shoes missed the boat, yep, it’s mall time.”

Our Thoughts: “Seriously…stop doing drugs!”

4.      Gamers that Repeatedly Invite You.

“Sandy just invited you to play mafiaville superword bingo three times”

What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”

jenny_holding_book_sit_apple_150_clr_4705.      The Proud Parent Posts.

“Sally got the princess award today in school…she will always be our princess no matter what!”

What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”

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6.      Over-sharing of personal information.

“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”

What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”

blue_check_mark_in_box_pc_400_clr_16177.      Check-in Posts.

“I just became mayor of Hanks Left handed Wrench Plaza!”

What We Are Thinking: “Wow!  That and $3 and you still could not buy a cup of coffee at Starbucks.”

donation_can_hands_400_clr_55398.      Event SPAM Posts.

“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”

What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”

9.      The “Like” and “Comment” notifiers.mechanical_thumbs_up_anim_150_clr_11988

“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”

What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”

megaphone_protest_300_clr_1073810.   Self-promotion Posts.

“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.

 

What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed.  You are looking for a last ditch effort and did I mention you were a “Loser”.  I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______.  I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”

Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above.  38% of those surveyed indicated that they have quit “a” social media site altogether.  So what does this all mean.

Yes there are consequences for your actions even on social media.   As a business owner you need to be careful.  It’s not political correctness you need to worry about it is social media etiquette.  Know the culture, chances are you may be taking a selfish view of social media versus a selfless view.  I will let you guess which business wins in the end.

To your success!

Jay

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

finding_your_way_compass_400_clr_5613When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use

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.  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.

If you are a small business owner this is more important that you realize.  In many cases specific social media platforms are more dominated by one gender over another.    For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter.  However, if  your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.

Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it?  Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing.   Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars.  You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.

The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.

To Your Success!

Jay

Social Gender Infographic

Small Businesses are Not Corporations on Facebook

stick_figure_liking_it_150_clr_9170I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly just does not apply to a corporation or visa-versa.

Corporations have a different thought process when it comes to customers.  They do not worry about losing a customer or two or in some cases 1000’s.  If a small group of people boycott them they can live with the boycott.  Nike and Chick-Fil-A are great examples of how a boycott did not affect their business or profit.  A small business can ill afford the loss of one customer much less a thousand.  Every person is precious.  A boycott of a small business can close a business in very short time.

The Small Business Owner has Personal Influence

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