Category Archives: Business Ideas

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

How to be Unfollowed on Twitter: Top 10 Reasons + 5

Small business and Twitter many times is like oil and water.  For many they just do not mix.  One of the biggest frustrations for the small business person is getting followers, but perhaps worse is losing those followers you have.

Let’s be honest the people who have the most followers are famous in one way or another.  For the small business just attracting new followers can be a challenge.  If you are using Twitter as a small business person every follower is precious.

So why do people lose followers?

Is It Me or Something I Said? Why People Link to Posts.

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We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own business and use social media, post information such as their latest blog, or perhaps a link to an article, or they try some other trick such as using a famous name or really clever wording to get people to read.   So what are those factors that affect whether a post will be read or passed along?  It’s a difficult question to answer.  However, I recently read a very clever research article entitled, “The Pulse of News in Social Media: Forecasting Popularity” (Bandari et al., 2012).  The researchers were interested in what makes a news story popular within social media networks.  Based on previous research they narrowed it down to four possible factors:

  • The news source that generates and posts the article
    • Does it make a difference who publishes a news article?
  • The category of news this article falls under
    • Does the category of news article affect its popularity within a social network?

Facebook Business Pages…Why They Fail?

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) you will get everything from “waste of time” to “they’re great!”.

In my personal and professional research I have come to the following conclusion:  You and your business may not be able to do a Facebook Fan Page.  That’s not an excuse for you to avoid creating one, but I am convinced that there are reasons why some “Fan” pages are more successful than others.  Even if you were to do everything suggested there is no guarantee that the will be effective for your business.

Typically I focus on the “what to do to make you and your business better”.  Today I am going to focus, “how a Facebook Fanpage Fails”.  Here are a few of my observations.

Prescriptions for Failed Business Fan Pages:

  • Lack of a Plan and Strategy.
  • This is perhaps the number one reason why business pages fail on Facebook.  People will create a page and just expect it to work.  They believe in their own “Field of Dreams”, “if you build it they will come”.

Why Your Resolutions, Intentions, or Goals Will Fail Again

It’s that time of year. Here you are in the New Year and you have made those dreaded resolutions. For more than half of the people reading this, your resolutions have already failed. Do not be too concerned the vast majority of the world will fail to keep to their resolutions before the month is over. The truth is very few or our resolutions are ever achieved. So you decide that instead of calling them “resolutions” you will “set goals”. However, at the end of the day the only thing you have done is used a different name for the same results.

What happened? Why did you fail? Why did your personal goals and your business goals just dissolve like an alka seltzer? Quite simply it is because you are “hoping” that your mind will cause you to change your behavior. It rarely if ever works in reality. It is time you get honest with you and admit it. It does not matter if you call them “goals” or “resolutions” you are really saying these are my…wait for it…”intentions”. What do we know about “intentions”

“Good intentions are not enough. They’ve never put an onion in the soup yet” ~Sonya Levien

“Hell is full of good intentions or desires” ~Saint Barnard of Clairvaux

“Hell isn’t merely paved with good intentions; it’s walled and roofed them. Yes, and furnished too.” ~Aldous Huxley

The fact is all your good intentions are meaningless. No matter what you and your mind have made up it’s not working.

Let’s look at why they fail and how to avoid it.

Why Your Goals fail:

1. Writing your goals down just wastes paper

Many people believe that if they write down their goals that this will help. Not true. As with the majority of anything we write down we put it away never look or the truth is we lose it, or forget about it.

2. Telling your goals to someone else is a waste of breath and no one really cares.

Selling in an Emotional Earthquake.

Emotions in BusinessThis economy has changed a number of consumer behaviors.  The problem I have noticed is that salespeople are not paying attention to the behavior change.  True, they are aware of the economy, however, they are still over trusting their sales process and have yet to make an adjustment to the new buyer. It is not that the new buyer is so new.  It is actually the same buyer, they have just changed their behavior so dramatically that they no longer look the same.  What are these behaviors you may ask?  Let’s review just a few of them.

1. Increased Emotional Intensity

We have always known that the buyer is emotional.  Every purchase regardless of the product or service has some emotion attached to it.  All that is still true, however, the intensity of these emotions are significantly higher.  Today’s buyer buys because they are really emotionally attached to the product or service, or they do not buy because they really hate the product or service.  They idea of “feeling” neutral has eroded.  I have looked at customer service surveys and it is the extreme ends that are being selected the middle ground is gone.

2. Increased Excuses and  Lack of Commitment

We have all heard of “Buyers’ Remorse”.  We are now moved into “shoppers remorse”.  The remorse is starting before the purchase is complete or the contract is signed.  More frequently before the contract can be executed a buyer will “run” away and avoid the commitment.  The excuses buyers use to escape their commitment are many.  It usually is a result of the very first point made.  The increase in emotional intensity is so overwhelming in order to reduce the intensity or “escape” it.  The buyer finds a way out.  As the buyer continues to do this over and over again it only reinforces and increases the future behavior of “escape”.  Behavioral psychologists call this “negative reinforcement”.

3.  Increase in Unethical Buyer Behavior

Money is not evil.  However, it is written that the “love” of money is the root of all evil.  Money has become more “precious” to people because people have less of it to spend, the future of getting more of it or keeping it is in doubt, and to part with it, even if it is a good investment is overwhelmingly frightening.  This has resulted in behaviors that are bizarre and unethical.  For example, a real estate agent recently shared a story that a seller’s husband had died, the buyer wanted out of the contract, the last day of due diligence was on the day of the seller’s husbands funeral, the buyer wanted to escape the contract and insisted that this real estate agent bring the decline of contract to the wife on the day of the husband’s funeral, and wanted their earnest money returned!  ON THE DAY OF THE HUSBAND’s FUNERAL!  I wish I was making this up, but I am not it is a true story, and these stories are happening with regular occurrence. I know this is a wow, but if you are in the sales business you probably could share with me your own story (and please share them because I and others would love to hear them).  So what do you do?  Here a few tips that may help you with the “new buyer”.

Personalities of Twitter

Some Twitter Personalities

Internet DoctorWhile I was working on my Twitter psychology article, a friend from Twitter, @spideas asked me a question about introverts on Twitter. I have had conversations with my introverted friends and looked at the deeper psychological implications of Twitter.  I realized that there are so many personalities on Twitter it might be fun to go through hundreds of the people I follow and follow me and categorize their tweets.   I put together a list of some of the personalities on Twitter and their tendencies based on my knowledge of psychology and personality.   This is not an exhaustive list. This is also not a complete description. There are exceptions to every category. Hold off on the hate mail.

The Introvert

Twitter appears to be a great place for introverts to communicate. It is a safe haven because they can write when they want and how they want. They can keep their relationships at a distance and they don’t have to divulge any personal information. They also are free to share information at pace that is comfortable for them. Of all the social places in the world Twitter is far more comfortable than the vulnerability of Facebook and more social than LinkedIn. Keep in mind that just because one is introverted, doesn’t mean they don’t have friends or want to communicate. They just want a safer place to do it.

The Extrovert

The extrovert is seen on Twitter regularly. Part of their personality is to be the “life of the party”. They usually are. They are involved, active, quick on their feet and engaging. However the extrovert can get frustrated with Twitter if they are not being responded to. They may not get the attention they hoped. Once the extrovert gains a solid following they love it. If it takes too long to gather that following they move on to other things. The problem with the extrovert is that they can’t stop talking. Because of their many “tweets” throughout the day many people believe they have no life outside of Twitter. They can be, at times, very overwhelming to the average Twitter user.

The Logician

thethinkerThe logic thinkers struggle with Twitter because there is so much emotional angst going on. Remember Twitter started as a tech forum. Many of the original Tweeps became frustrated and started their own groups. You will still find that many of these logic thinkers have a unique set of followers and do not respond to mundane talk. They like people like themselves. They like being involved with Twitter discussions that make sense and make a difference for their world. They have little time for everyday chatter. They are very good at weeding people out they do not want to talk to.

Who is Jay Izso, The Internet Doctor®?

Just a brief introduction for the curious.

First of all my name is Jay Izso.

I have my Bachelors Degree in Psychology from Doane College, and a Masters or Science degree in Psychology from Washington State University.

In 1996 I joined my wife’s real estate team which consisted of her and 2 part time assistants.  I found ways through the internet and social media to grow her business and help reduce her marketing expenses.  I also trained her sales staff on how to better relate to their clients and increase sales.

I am a speaker, author, and consultant.  I talk about ways of empowering your business through psychology.  I am the registered trademark as the Internet Doctor®.  It is why people will occasionally refer to me as Dr. Jay.  As the Internet Doctor® I diagnose the problems with businesses both in the online world and the face to face world and prescribe solutions to enhance, increase, and make your business more efficient.

I am a Social Mediologist, that is, one who studies social media from the psychological perspective of the user.  I am an consumer analyst as one who studies and researches consumer behavior.

When you are ready for a different solution please contact me at Jay Izso, Internet Doctor®

Stay Successful!

Jay Izso, Internet Doctor®

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