Category Archives: Consumer Behavior

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

mad_at_computer_400_clr_8355Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do.  The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.

As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ .  I told them that what they are saying is negatively affecting their business.  This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants.  Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media.   The “ranters” name came up.  I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”.  My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst,  I fear for them going over there”.  The overwhelming point…your personal posts have consequences and consequences for your business.

I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com.  In this study they asked respondents to tell them what are the most annoying posts on social media.  So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results:  (Humorous posts and commentary provided by Yours Truly)

1.      The Exercise/Fitness/Diet Post Boast.

stick_woman_toe_touch_300_clr_12023“Woke up at 3 am, did a marathon run before work, was so hungry but didn’t give into temptation and ate my tofu turkey and faux spinach salad, I feel sooooo good”

What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”

whats_for_dinner_400_clr_113362.      Sharing a picture of every meal.

“This is the best thing I have ever eaten.”

What We Are Thinking: “You realize you said this about tofu turkey.”

mad_scientist_mixing_formulas_150_clr_512

3.      The Cryptic status updates.

“The shoes missed the boat, yep, it’s mall time.”

Our Thoughts: “Seriously…stop doing drugs!”

4.      Gamers that Repeatedly Invite You.

“Sandy just invited you to play mafiaville superword bingo three times”

What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”

jenny_holding_book_sit_apple_150_clr_4705.      The Proud Parent Posts.

“Sally got the princess award today in school…she will always be our princess no matter what!”

What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”

telling_a_secret_pc_400_clr_6287

6.      Over-sharing of personal information.

“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”

What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”

blue_check_mark_in_box_pc_400_clr_16177.      Check-in Posts.

“I just became mayor of Hanks Left handed Wrench Plaza!”

What We Are Thinking: “Wow!  That and $3 and you still could not buy a cup of coffee at Starbucks.”

donation_can_hands_400_clr_55398.      Event SPAM Posts.

“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”

What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”

9.      The “Like” and “Comment” notifiers.mechanical_thumbs_up_anim_150_clr_11988

“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”

What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”

megaphone_protest_300_clr_1073810.   Self-promotion Posts.

“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.

 

What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed.  You are looking for a last ditch effort and did I mention you were a “Loser”.  I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______.  I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”

Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above.  38% of those surveyed indicated that they have quit “a” social media site altogether.  So what does this all mean.

Yes there are consequences for your actions even on social media.   As a business owner you need to be careful.  It’s not political correctness you need to worry about it is social media etiquette.  Know the culture, chances are you may be taking a selfish view of social media versus a selfless view.  I will let you guess which business wins in the end.

To your success!

Jay

The Profile Photo…A Humorous Social Media Psychological Interpretation

taking_pictures_PA_150_clr_2350Have you ever heard yourself or someone say, “they have such a trusting face”, or “they look so innocent”?    The fact is that as humans we make judgments about people based on their photo.  There is in reality a psychology behind our social media profile picture.  We look at facial expressions, eyes, shape of faces, how the hair is arranged, and we make some immediate judgment about what the person and attribute all sorts of personality and behavioral characteristics to them.  It is a part of our automatic processing system, and there are a variety of reasons why we automatically do it.  The first and foremost is to prepare our selves as much as possible for what we can expect from another human being.  Other times it has to do with mate selection, chances of a successful interaction, and yes even trust.

We also make judgments when instead of posting your picture you post a picture of your children, pet, or some group shot.  There are all sorts of interpretations and conclusions we come to based on those pictures.  There is in fact a whole bunch of research devoted to the “science of vision”.

As serious as that is, and I do believe that the psychology of the social media profile picture is important, occasionally I run across something that is psychologically related, and not all that scientific, but is simply a humorous poke at what people do psychologically on social media.

My Life put together a humorous infographic of the 10 most common social media profile photos and gave a non-scientific psychological explanation behind them.   While they may not be scientific…the fact is you may find them psychologically relevant.

Do you have a better explanation for these photos?  Do you have some that you think should be included?  Make a comment and share the fun.

Profie-Pic-Infographic

Staying Psychologically Healthy,

Jay Izso, Internet Doctor®

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

finding_your_way_compass_400_clr_5613When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use

woman_shopper_handful_400_clr_7557

.  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.

If you are a small business owner this is more important that you realize.  In many cases specific social media platforms are more dominated by one gender over another.    For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter.  However, if  your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.

Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it?  Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing.   Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars.  You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.

The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.

To Your Success!

Jay

Social Gender Infographic

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

Is It Me or Something I Said? Why People Link to Posts.

computer_help_wanted_1600_clr_2554

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own business and use social media, post information such as their latest blog, or perhaps a link to an article, or they try some other trick such as using a famous name or really clever wording to get people to read.   So what are those factors that affect whether a post will be read or passed along?  It’s a difficult question to answer.  However, I recently read a very clever research article entitled, “The Pulse of News in Social Media: Forecasting Popularity” (Bandari et al., 2012).  The researchers were interested in what makes a news story popular within social media networks.  Based on previous research they narrowed it down to four possible factors:

  • The news source that generates and posts the article
    • Does it make a difference who publishes a news article?
  • The category of news this article falls under
    • Does the category of news article affect its popularity within a social network?

You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.

Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area that particularly fascinates me and I a passionate about is social media marketing and its effects consumer behavior.

Being an avid Facebook, Twitter, LinkedIn and YouTube user I have ample opportunity to do my own research and see what people are responding to and what they are not responding to in regard to what people “post”, “tweet” or “update”. I have even noticed my own behavior of what “turns me on” to want to respond to someone and what “turns me off”. So much so, that I either “unfriend”, “unsubscribe”, “unfollow” or “disconnect”. Let me just say that just because you have large numbers of people that does not mean they are paying attention to you. In fact, the greatest danger I believe for a business is when they believe that by having a large number of friends, followers, and connections that their company is truly “reaching” those people. The sad truth is you may actually have a large number, you may be talking, but no one is paying attention. To be part of the holiday spirit…here are just a few reasons why Santa is avoiding you and your business.

The Prescriptions:

1. No one, including Santa really cares about your product or service.

Selling in an Emotional Earthquake.

Emotions in BusinessThis economy has changed a number of consumer behaviors.  The problem I have noticed is that salespeople are not paying attention to the behavior change.  True, they are aware of the economy, however, they are still over trusting their sales process and have yet to make an adjustment to the new buyer. It is not that the new buyer is so new.  It is actually the same buyer, they have just changed their behavior so dramatically that they no longer look the same.  What are these behaviors you may ask?  Let’s review just a few of them.

1. Increased Emotional Intensity

We have always known that the buyer is emotional.  Every purchase regardless of the product or service has some emotion attached to it.  All that is still true, however, the intensity of these emotions are significantly higher.  Today’s buyer buys because they are really emotionally attached to the product or service, or they do not buy because they really hate the product or service.  They idea of “feeling” neutral has eroded.  I have looked at customer service surveys and it is the extreme ends that are being selected the middle ground is gone.

2. Increased Excuses and  Lack of Commitment

We have all heard of “Buyers’ Remorse”.  We are now moved into “shoppers remorse”.  The remorse is starting before the purchase is complete or the contract is signed.  More frequently before the contract can be executed a buyer will “run” away and avoid the commitment.  The excuses buyers use to escape their commitment are many.  It usually is a result of the very first point made.  The increase in emotional intensity is so overwhelming in order to reduce the intensity or “escape” it.  The buyer finds a way out.  As the buyer continues to do this over and over again it only reinforces and increases the future behavior of “escape”.  Behavioral psychologists call this “negative reinforcement”.

3.  Increase in Unethical Buyer Behavior

Money is not evil.  However, it is written that the “love” of money is the root of all evil.  Money has become more “precious” to people because people have less of it to spend, the future of getting more of it or keeping it is in doubt, and to part with it, even if it is a good investment is overwhelmingly frightening.  This has resulted in behaviors that are bizarre and unethical.  For example, a real estate agent recently shared a story that a seller’s husband had died, the buyer wanted out of the contract, the last day of due diligence was on the day of the seller’s husbands funeral, the buyer wanted to escape the contract and insisted that this real estate agent bring the decline of contract to the wife on the day of the husband’s funeral, and wanted their earnest money returned!  ON THE DAY OF THE HUSBAND’s FUNERAL!  I wish I was making this up, but I am not it is a true story, and these stories are happening with regular occurrence. I know this is a wow, but if you are in the sales business you probably could share with me your own story (and please share them because I and others would love to hear them).  So what do you do?  Here a few tips that may help you with the “new buyer”.

Personalities of Twitter

Some Twitter Personalities

Internet DoctorWhile I was working on my Twitter psychology article, a friend from Twitter, @spideas asked me a question about introverts on Twitter. I have had conversations with my introverted friends and looked at the deeper psychological implications of Twitter.  I realized that there are so many personalities on Twitter it might be fun to go through hundreds of the people I follow and follow me and categorize their tweets.   I put together a list of some of the personalities on Twitter and their tendencies based on my knowledge of psychology and personality.   This is not an exhaustive list. This is also not a complete description. There are exceptions to every category. Hold off on the hate mail.

The Introvert

Twitter appears to be a great place for introverts to communicate. It is a safe haven because they can write when they want and how they want. They can keep their relationships at a distance and they don’t have to divulge any personal information. They also are free to share information at pace that is comfortable for them. Of all the social places in the world Twitter is far more comfortable than the vulnerability of Facebook and more social than LinkedIn. Keep in mind that just because one is introverted, doesn’t mean they don’t have friends or want to communicate. They just want a safer place to do it.

The Extrovert

The extrovert is seen on Twitter regularly. Part of their personality is to be the “life of the party”. They usually are. They are involved, active, quick on their feet and engaging. However the extrovert can get frustrated with Twitter if they are not being responded to. They may not get the attention they hoped. Once the extrovert gains a solid following they love it. If it takes too long to gather that following they move on to other things. The problem with the extrovert is that they can’t stop talking. Because of their many “tweets” throughout the day many people believe they have no life outside of Twitter. They can be, at times, very overwhelming to the average Twitter user.

The Logician

thethinkerThe logic thinkers struggle with Twitter because there is so much emotional angst going on. Remember Twitter started as a tech forum. Many of the original Tweeps became frustrated and started their own groups. You will still find that many of these logic thinkers have a unique set of followers and do not respond to mundane talk. They like people like themselves. They like being involved with Twitter discussions that make sense and make a difference for their world. They have little time for everyday chatter. They are very good at weeding people out they do not want to talk to.

So You Want More Leads…Is that what you call them?

My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately.

So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize for the usage of this term. From here on out, I will make a conscious effort to forsake this term, because these are people looking for information. When I reduce them to a lead, I have done nothing more than make them a number, or put them into a category.

The truth is these are people who want some information, maybe it is not specific to what you were hoping for, but have you ever thought that these people are asking for information from you because they find you trustworthy, you have relevant information on your website, or possibly they may have nowhere else to turn.

Even if this is not the type of individual you were hoping to speak to, the fact that they contacted you, puts the ball in your court, and you have a responsibility to contact them, even if it is with a recommendation to someone else. To ignore these people is the worst thing you could do for your future business. These are people, these are people with questions, these are people with needs and wants, and they are looking for someone to help them. Are you that person? Watch this video compliments of www.1000wattblog.com I hope you will agree with me…it is time to abandon this term.

I am not a lead

Stay Successful My Friends!

Dr. Jay

Who is Jay Izso, The Internet Doctor®?

Just a brief introduction for the curious.

First of all my name is Jay Izso.

I have my Bachelors Degree in Psychology from Doane College, and a Masters or Science degree in Psychology from Washington State University.

In 1996 I joined my wife’s real estate team which consisted of her and 2 part time assistants.  I found ways through the internet and social media to grow her business and help reduce her marketing expenses.  I also trained her sales staff on how to better relate to their clients and increase sales.

I am a speaker, author, and consultant.  I talk about ways of empowering your business through psychology.  I am the registered trademark as the Internet Doctor®.  It is why people will occasionally refer to me as Dr. Jay.  As the Internet Doctor® I diagnose the problems with businesses both in the online world and the face to face world and prescribe solutions to enhance, increase, and make your business more efficient.

I am a Social Mediologist, that is, one who studies social media from the psychological perspective of the user.  I am an consumer analyst as one who studies and researches consumer behavior.

When you are ready for a different solution please contact me at Jay Izso, Internet Doctor®

Stay Successful!

Jay Izso, Internet Doctor®

Add to Technorati Favorites

%d bloggers like this: