Category Archives: Psychology
A recent study has demonstrated that intentionally going against the grain can gain you competence, respect, and even credibility from others. The study published in the Journal of Consumer Research examined how what people wear does affects others perceptions in a positive way¹.
What did they find? When people dress in a way that goes against the convention they are seen as more competent and seen as having a hire status than those people who conformed and dressed like everyone else.
Let me give you an example: You know how you are invited to a party and they say it’s “Black Tie”…the fact is if you intentionally show up in jeans and jacket you more likely to be viewed as successful and competent. Why?
1. People who do not conform are seen as truly “FREE”…they have autonomy.
2. People have a desire to be unique and admire that in others , and therefore are perceived as someone confident and of higher social status.
*Let’s face it…it’s easy to conform…everybody else does…right?*