Category Archives: Social Media for Business

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

mad_at_computer_400_clr_8355Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do.  The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.

As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ .  I told them that what they are saying is negatively affecting their business.  This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants.  Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media.   The “ranters” name came up.  I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”.  My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst,  I fear for them going over there”.  The overwhelming point…your personal posts have consequences and consequences for your business.

I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com.  In this study they asked respondents to tell them what are the most annoying posts on social media.  So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results:  (Humorous posts and commentary provided by Yours Truly)

1.      The Exercise/Fitness/Diet Post Boast.

stick_woman_toe_touch_300_clr_12023“Woke up at 3 am, did a marathon run before work, was so hungry but didn’t give into temptation and ate my tofu turkey and faux spinach salad, I feel sooooo good”

What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”

whats_for_dinner_400_clr_113362.      Sharing a picture of every meal.

“This is the best thing I have ever eaten.”

What We Are Thinking: “You realize you said this about tofu turkey.”

mad_scientist_mixing_formulas_150_clr_512

3.      The Cryptic status updates.

“The shoes missed the boat, yep, it’s mall time.”

Our Thoughts: “Seriously…stop doing drugs!”

4.      Gamers that Repeatedly Invite You.

“Sandy just invited you to play mafiaville superword bingo three times”

What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”

jenny_holding_book_sit_apple_150_clr_4705.      The Proud Parent Posts.

“Sally got the princess award today in school…she will always be our princess no matter what!”

What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”

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6.      Over-sharing of personal information.

“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”

What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”

blue_check_mark_in_box_pc_400_clr_16177.      Check-in Posts.

“I just became mayor of Hanks Left handed Wrench Plaza!”

What We Are Thinking: “Wow!  That and $3 and you still could not buy a cup of coffee at Starbucks.”

donation_can_hands_400_clr_55398.      Event SPAM Posts.

“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”

What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”

9.      The “Like” and “Comment” notifiers.mechanical_thumbs_up_anim_150_clr_11988

“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”

What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”

megaphone_protest_300_clr_1073810.   Self-promotion Posts.

“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.

 

What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed.  You are looking for a last ditch effort and did I mention you were a “Loser”.  I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______.  I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”

Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above.  38% of those surveyed indicated that they have quit “a” social media site altogether.  So what does this all mean.

Yes there are consequences for your actions even on social media.   As a business owner you need to be careful.  It’s not political correctness you need to worry about it is social media etiquette.  Know the culture, chances are you may be taking a selfish view of social media versus a selfless view.  I will let you guess which business wins in the end.

To your success!

Jay

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

finding_your_way_compass_400_clr_5613When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use

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.  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.

If you are a small business owner this is more important that you realize.  In many cases specific social media platforms are more dominated by one gender over another.    For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter.  However, if  your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.

Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it?  Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing.   Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars.  You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.

The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.

To Your Success!

Jay

Social Gender Infographic

Small Businesses are Not Corporations on Facebook

stick_figure_liking_it_150_clr_9170I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly just does not apply to a corporation or visa-versa.

Corporations have a different thought process when it comes to customers.  They do not worry about losing a customer or two or in some cases 1000’s.  If a small group of people boycott them they can live with the boycott.  Nike and Chick-Fil-A are great examples of how a boycott did not affect their business or profit.  A small business can ill afford the loss of one customer much less a thousand.  Every person is precious.  A boycott of a small business can close a business in very short time.

The Small Business Owner has Personal Influence

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

How to be Unfollowed on Twitter: Top 10 Reasons + 5

Small business and Twitter many times is like oil and water.  For many they just do not mix.  One of the biggest frustrations for the small business person is getting followers, but perhaps worse is losing those followers you have.

Let’s be honest the people who have the most followers are famous in one way or another.  For the small business just attracting new followers can be a challenge.  If you are using Twitter as a small business person every follower is precious.

So why do people lose followers?

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic


Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful.

One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do we know that our efforts on the different social media platforms are actually making an impact?  I am not sure we will fully know the answer to that question, but there are some tools that can help you put at least a few pieces of the puzzle together that can give you a glimpse at your influence in the social media world.  The three most prominent tools are Klout, Kred, and PeerIndex.  Understand these are not perfect, but put them together and I think you will get a decent picture.

This graphic thanks to onlinedegrees.com gives a really nice overview of what Klout, Kred and PeerIndex is all about.

Scoring Klout
Courtesy of: Online Degrees

To your success and social media influence!

Jay Izso, Internet Doctor®

Pay to Post…The Rules Have Changed For Facebook Business Pages

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Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There is a reason for it. Facebook in their great wisdom has decided that if you have a page with over 400 “Likes” and you post something interesting, or you want your “Likers” to see, only about 15% of those people will see it on their Newsfeed.  If you want everyone to see it, you will have to pay for it.  The costs start at around $5 per post, and then go up depending on how long you run it, who you target, and the number of people, etc.  The Bottomline…you are going to pay if you want your post to be seen.

What does this mean for you and your business page?

Is It Me or Something I Said? Why People Link to Posts.

computer_help_wanted_1600_clr_2554

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own business and use social media, post information such as their latest blog, or perhaps a link to an article, or they try some other trick such as using a famous name or really clever wording to get people to read.   So what are those factors that affect whether a post will be read or passed along?  It’s a difficult question to answer.  However, I recently read a very clever research article entitled, “The Pulse of News in Social Media: Forecasting Popularity” (Bandari et al., 2012).  The researchers were interested in what makes a news story popular within social media networks.  Based on previous research they narrowed it down to four possible factors:

  • The news source that generates and posts the article
    • Does it make a difference who publishes a news article?
  • The category of news this article falls under
    • Does the category of news article affect its popularity within a social network?

Facebook Business Pages…Why They Fail?

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) you will get everything from “waste of time” to “they’re great!”.

In my personal and professional research I have come to the following conclusion:  You and your business may not be able to do a Facebook Fan Page.  That’s not an excuse for you to avoid creating one, but I am convinced that there are reasons why some “Fan” pages are more successful than others.  Even if you were to do everything suggested there is no guarantee that the will be effective for your business.

Typically I focus on the “what to do to make you and your business better”.  Today I am going to focus, “how a Facebook Fanpage Fails”.  Here are a few of my observations.

Prescriptions for Failed Business Fan Pages:

  • Lack of a Plan and Strategy.
  • This is perhaps the number one reason why business pages fail on Facebook.  People will create a page and just expect it to work.  They believe in their own “Field of Dreams”, “if you build it they will come”.

You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.

Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area that particularly fascinates me and I a passionate about is social media marketing and its effects consumer behavior.

Being an avid Facebook, Twitter, LinkedIn and YouTube user I have ample opportunity to do my own research and see what people are responding to and what they are not responding to in regard to what people “post”, “tweet” or “update”. I have even noticed my own behavior of what “turns me on” to want to respond to someone and what “turns me off”. So much so, that I either “unfriend”, “unsubscribe”, “unfollow” or “disconnect”. Let me just say that just because you have large numbers of people that does not mean they are paying attention to you. In fact, the greatest danger I believe for a business is when they believe that by having a large number of friends, followers, and connections that their company is truly “reaching” those people. The sad truth is you may actually have a large number, you may be talking, but no one is paying attention. To be part of the holiday spirit…here are just a few reasons why Santa is avoiding you and your business.

The Prescriptions:

1. No one, including Santa really cares about your product or service.

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