Category Archives: Social Media Psychology

Critical: Your Linkedin Profile Photo

bag headSo many people underestimate the power of their profile picture.  Yet psychologically it is the first thing we look at.  You say you don’t believe that a business site like Linkedin that your profile picture makes a difference?  Think again.  Research demonstrates that our first judgement of you is based on your photo.  If you want to make a difference you need to update your profile photo..  Read on!

Your Business Behavior Affects Your Consumer’s Behavior

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stick_figure_holding_membership_card_1600_clr_3914The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand.

What do consumers do when they have a positive experience with your business?

Do they care? Will they come back? Do they tell anyone?

How about when they have a negative experience? What happens then?

Recently Accent conducted a survey to find out what consumers do when they interact with brands before and after a purchase.

Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

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rumor_mill_1600_clr_9751Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz?

What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade small talk about C for something in return²’’(p. 158)

The point is they are talking for a reason, whether it is power, control, prestige, fame, leverage, or just simply trying to find a way to boost their safe esteem.  The fact is gossipers like to talk.  This enjoyment of talking can, like most thing be used for good or evil.  If you as a business owner do the create the right time of relationship with a gossiper, that gossiper can be your most effective agent for “electronic word of mouth{ (eWOM) for your business.

Recent research from the Journal of Cyberpsychology, Behavior, and Social Networking investigated the question “Do Online Gossipers Promote Brands?¹” What they found gave us insights into the psychology of the gossiper.

Here are some of their conclusions regarding the psychology of Gossipers:

Do People Really Read What You Write?

Asleep-at-the-computer

Asleep-at-the-computer

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye.

Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage.

That may sound awful, but you should know that the average web page is about 593 words, and only 28% of the page is read. Are You still reading?

R.I.P. The Death of the Facebook Business Page for Small Business

RiP Facebook 1

If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD!

RiP Facebook 1Remember the good old days.  Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans news feed?

Then you remember when Facebook decided to limit the number of people who could see your posts from your business even though they “opted” in because Facebook wanted to make money?

So now Facebook is saying, “yeah, well we are just going to stop that whole organic thing, if you want really anyone to see your posts from your business page you will have to pay for it…pretty much all of it”.

In an article from AdAge Digital Facebook has made it clear

Holiday Gifts for Your Business and Social Media

holly_bell_pc3_1600_clr_1602It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now perhaps it is my own confirmation bias, but perhaps you are seeing the same thing.

How often do we see pictures with the holiday sweater as the profile picture.   Especially the ever popular “ugly sweater” holiday parties.  Pictures of the family, posts about where we are going for the holidays, what we are doing, what we are eating, where we ate it, who made the meal, and the list goes on and on.

I guess social media takes on the same changes as any other part of our life.  Perhaps we post a little different, we are not nearly as controversial, we “Like” a little bit more, “Comment” a little more thoughtfully, “Share” a few more posts, “ReTweet” more quickly, and “+1” with emphasis.

red_white_presents_pc_1600_clr_1452I know that as psychology professional that social media can be narcissistic, ego driven (well maybe perhaps Id driven), but honestly

Digging into Your Mind: Google Lets You Take the Rorschach Ink Blot Test

Google Rorshach

Hermann_Rorschach_c.1910Today is Hermann Rorshach’s birthday, he would have been 129 today.  Hermann Rorschach was a Swiss born Freudian Psychologist who only lived until he was 38 years old, but he handed us something that even if you do not believe in it, is in fact interesting.  It is called the Rorshach Ink blot test.

I am sure you have seen them, it looks like someone spilled some different colored ink on a piece of paper they folded it in half and out comes some pattern.  Well basically that’s how it was done.  There are standard ink blots that over the decades have been used to identify a number of different mental and emotional disorders and thought processes.

I was fortunate enough as an psychology intern while in graduate school to work on a forensic ward where I received some training on giving the Rorschach to specific patients.  I must say when you are working with those who have some sort of mental/emotional dysfunction and have committed a serious crime you can only imagine some of the most amazing and unusual answers and themes that patients will see when they look into a set of Rorschach ink blots.

Well in honor of Dr. Rorschach’s 129th birthday today Google search is

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

mad_scientist_holding_brain_500_clr_265If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”.

Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled Secrets & Lies” has largely be ignored by most social media marketers, strategists, and gurus.  

The study was conducted with people from Brazil, China and the US and provides us with some valuable insights into consumer behavior and applications in your social media use.  

What did they find?

Social Media Lessons from Miley Cyrus: She Twerked it Worked

miley twerkingMiley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working.

Check out these stats*:

1.  Topped Googles “hot searches”

2.  Added 100,000 Instagram followers

3.  Added 50,000 Facebook likes

4.  Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last years SuperBowl did was 231K)

So what do we learn from this?

1.  Moving outside of the normal creates buzz

Too often we want to fit in, avoid the critics, and be part of the status quo.  Why?  No one cares if you look like everyone else.  Boring is still boring.  Even if you cause a stir or is  possibly unpopular, it creates buzz, creates conversations, and creates interest.

2.  Calculated ploys work

Do you think for one minute that Miley just showed up and did this impromptu.  NO WAY!  This was calculated.  This was about creating a buzz.  This was not only carefully calculated it was rehearsed.  If you plan your social media well enough  and it is different or something outrageous you may go viral.

3.  You must take risks

Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

faceborgSurprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform.

Do you sense my sarcasm and cynacism?  You should because this is all part of Facebook’s plan to get you and your business to pay money…not just a little…but a great deal more.  The bottom line is this.  Facebook will determine what posts are valuable, or I’m sorry, they call it “high quality content”, and what is not, who sees them and how many people will see them.  If your posts are not valuable according to Facebook’s machine…you will not be seen on News Feeds and you will need to pay to play.

Here are some of the questions Facebook asked in their survey:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed

Now we are not told what the “high quality content” is or how this “machine” will evaluate the content, but we can see many problems and issues.

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