Category Archives: Social Media Psychology

The Social Media Business Secret You Haven’t Been Told

top_secret_envelope_1600_clr_5266Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with many of his conclusions and I have even done my own data collection that supports some of his data (see “Will the Real Twitter (follower) please stand up?)

In his article Mr. Baer’s data makes a very sound case for Facebook.  However, I would express caution here, because there is a little secret that is rarely discussed when it comes to business and social media.  Make sure your eyes are focused and you get your neurons ready to fire, because here is the secret…

Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

hand_pointing_out_of_phone_1600_clr_9774Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you are in business and do this. Let’s play out the scenario.

All Business Company (ABC) phone call to a Prospective Client (PC)

ABC: Hello, you should see our widget it is awesome, I am sure you or someone you know would like to buy this widget. So make sure you tell your friends.

PC: What?

ABC: (Hangs Up)

Some Several Hours Later…

ABC Hey, did you see my widget? Did you tell anyone? What are you waiting for? You know you want to share it!

PC: Hello?

ABC: (Hangs Up)

Sounds pretty ridiculous doesn’t it? Why is it so ridiculous? Because the phone is a 2-way tool. How can any business expect the best benefits if you just call to promote and hang up with no exchange of dialogue? It just not very effective is it? No business person would act like this on the phone. Yet, I watch businesses on social media do this exact same thing.

Social media is not a uni-directional medium… it is a bi-directional, and in some cases a multi-directional medium.

The Psychology of Social Media Influence – The Power of Klout and Kred

notebook_brain_electrodes_400_clr_10862In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior.

What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior.   It has even been suggested that Klout and Kred reward social media addiction and anti-social personal behavior.  It clearly is easy to see that if you decide to unplug from social media your Klout and Kred scores will drop off the face of the earth rather quickly.  What is more difficult is to get those scores back up.

klout-score-high-reskred-logoThis is where Klout and Kred become a question for me psychologically.  It appears there are only 3 ways to really boost your Klout and Kred scores and none of them are either healthy or truly social:

1. Become a Celebrity or get Famous

Will the Real Twitter (Followers) Please Stand Up?

tweet_birdie_flying_between_phones_300_clr_9168I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 characters in a creative way.  Finally, as a user I like it, because I can search quickly for things I am looking for, as well as scan quickly for things I am interested in and overlook those things I am not.

Recently I have read a number of blog articles about how Twitter has exploded in terms of followers.  Honestly I am not so sure.  Yes, it is true that more teens are leaving Facebook for Twitter (see Pew Internet Study), but the more I have conversed with my colleagues I have come to learn that maybe Twitter is not nearly as big as we want to believe.  For example 4 of my social media colleagues recently had a conversation where we discovered we all had multiple accounts.  In one case one of my colleagues had 9 Twitter profiles.  We also learned that for most of us we only really use one account, and the others are pretty much inactive.  Another colleague told me that quite honestly he doesn’t use his Twitter profiles much at all anymore because he finds his experience on Google Plus (G+) to be much better than his experience on Twitter.  This experience led me to want to search to see if I could begin to figure out how many people really use Twitter.

I also read an article on a computer generated social media guru by the name of santiago-swallowSantiago Swallow.  He was a fake user, his creator paid for fake followers, and at one point he had well over 80,000 followers.  If it was possible to build a “fake” user and completely fool Twitter…how many fake accounts are there on Twitter?

There are so many companies and mobile apps that you can purchase at a very small price where you can literally “buy” followers.  However, the more I dug into “buying” followers, the more I came across the notion that many of these followers are in fact fake accounts that have been simply created to make people look like they have large numbers.  Some of them certainly are computer generated SPAM, but either way the accounts are fake.

This raised my curiosity about fake and inactive accounts and how many may be out there in reality.  

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

mad_at_computer_400_clr_8355Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do.  The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.

As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ .  I told them that what they are saying is negatively affecting their business.  This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants.  Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media.   The “ranters” name came up.  I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”.  My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst,  I fear for them going over there”.  The overwhelming point…your personal posts have consequences and consequences for your business.

I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com.  In this study they asked respondents to tell them what are the most annoying posts on social media.  So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results:  (Humorous posts and commentary provided by Yours Truly)

1.      The Exercise/Fitness/Diet Post Boast.

stick_woman_toe_touch_300_clr_12023“Woke up at 3 am, did a marathon run before work, was so hungry but didn’t give into temptation and ate my tofu turkey and faux spinach salad, I feel sooooo good”

What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”

whats_for_dinner_400_clr_113362.      Sharing a picture of every meal.

“This is the best thing I have ever eaten.”

What We Are Thinking: “You realize you said this about tofu turkey.”

mad_scientist_mixing_formulas_150_clr_512

3.      The Cryptic status updates.

“The shoes missed the boat, yep, it’s mall time.”

Our Thoughts: “Seriously…stop doing drugs!”

4.      Gamers that Repeatedly Invite You.

“Sandy just invited you to play mafiaville superword bingo three times”

What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”

jenny_holding_book_sit_apple_150_clr_4705.      The Proud Parent Posts.

“Sally got the princess award today in school…she will always be our princess no matter what!”

What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”

telling_a_secret_pc_400_clr_6287

6.      Over-sharing of personal information.

“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”

What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”

blue_check_mark_in_box_pc_400_clr_16177.      Check-in Posts.

“I just became mayor of Hanks Left handed Wrench Plaza!”

What We Are Thinking: “Wow!  That and $3 and you still could not buy a cup of coffee at Starbucks.”

donation_can_hands_400_clr_55398.      Event SPAM Posts.

“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”

What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”

9.      The “Like” and “Comment” notifiers.mechanical_thumbs_up_anim_150_clr_11988

“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”

What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”

megaphone_protest_300_clr_1073810.   Self-promotion Posts.

“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.

 

What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed.  You are looking for a last ditch effort and did I mention you were a “Loser”.  I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______.  I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”

Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above.  38% of those surveyed indicated that they have quit “a” social media site altogether.  So what does this all mean.

Yes there are consequences for your actions even on social media.   As a business owner you need to be careful.  It’s not political correctness you need to worry about it is social media etiquette.  Know the culture, chances are you may be taking a selfish view of social media versus a selfless view.  I will let you guess which business wins in the end.

To your success!

Jay

The Profile Photo…A Humorous Social Media Psychological Interpretation

taking_pictures_PA_150_clr_2350Have you ever heard yourself or someone say, “they have such a trusting face”, or “they look so innocent”?    The fact is that as humans we make judgments about people based on their photo.  There is in reality a psychology behind our social media profile picture.  We look at facial expressions, eyes, shape of faces, how the hair is arranged, and we make some immediate judgment about what the person and attribute all sorts of personality and behavioral characteristics to them.  It is a part of our automatic processing system, and there are a variety of reasons why we automatically do it.  The first and foremost is to prepare our selves as much as possible for what we can expect from another human being.  Other times it has to do with mate selection, chances of a successful interaction, and yes even trust.

We also make judgments when instead of posting your picture you post a picture of your children, pet, or some group shot.  There are all sorts of interpretations and conclusions we come to based on those pictures.  There is in fact a whole bunch of research devoted to the “science of vision”.

As serious as that is, and I do believe that the psychology of the social media profile picture is important, occasionally I run across something that is psychologically related, and not all that scientific, but is simply a humorous poke at what people do psychologically on social media.

My Life put together a humorous infographic of the 10 most common social media profile photos and gave a non-scientific psychological explanation behind them.   While they may not be scientific…the fact is you may find them psychologically relevant.

Do you have a better explanation for these photos?  Do you have some that you think should be included?  Make a comment and share the fun.

Profie-Pic-Infographic

Staying Psychologically Healthy,

Jay Izso, Internet Doctor®

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

finding_your_way_compass_400_clr_5613When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use

woman_shopper_handful_400_clr_7557

.  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.

If you are a small business owner this is more important that you realize.  In many cases specific social media platforms are more dominated by one gender over another.    For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter.  However, if  your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.

Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it?  Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing.   Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars.  You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.

The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.

To Your Success!

Jay

Social Gender Infographic

Small Businesses are Not Corporations on Facebook

stick_figure_liking_it_150_clr_9170I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly just does not apply to a corporation or visa-versa.

Corporations have a different thought process when it comes to customers.  They do not worry about losing a customer or two or in some cases 1000’s.  If a small group of people boycott them they can live with the boycott.  Nike and Chick-Fil-A are great examples of how a boycott did not affect their business or profit.  A small business can ill afford the loss of one customer much less a thousand.  Every person is precious.  A boycott of a small business can close a business in very short time.

The Small Business Owner has Personal Influence

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic


Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful.

One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do we know that our efforts on the different social media platforms are actually making an impact?  I am not sure we will fully know the answer to that question, but there are some tools that can help you put at least a few pieces of the puzzle together that can give you a glimpse at your influence in the social media world.  The three most prominent tools are Klout, Kred, and PeerIndex.  Understand these are not perfect, but put them together and I think you will get a decent picture.

This graphic thanks to onlinedegrees.com gives a really nice overview of what Klout, Kred and PeerIndex is all about.

Scoring Klout
Courtesy of: Online Degrees

To your success and social media influence!

Jay Izso, Internet Doctor®

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