Tag Archives: consumer research

Turning Clients Into Ambassadors for Your Business

introduce_the_figure_800_clr_10905Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue that identifies the factors that create ambassadors.

The article entitled Place Attachment in Commercial Settings: A Gift Economy Perspective.  The research specifically looked at what factors contribute to clients attachment to a particular business and further looked at are the resultant behaviors of clients who become your ambassadors.

Factors that can turn clients into Ambassadors

sitting_in_chair_relaxing_800_clr_60281.  Familiarity.  This is more than just being acquainted with your place of business.  This is

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