Tag Archives: facebook
If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD!
Remember the good old days. Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans news feed?
Then you remember when Facebook decided to limit the number of people who could see your posts from your business even though they “opted” in because Facebook wanted to make money?
So now Facebook is saying, “yeah, well we are just going to stop that whole organic thing, if you want really anyone to see your posts from your business page you will have to pay for it…pretty much all of it”.
In an article from AdAge Digital Facebook has made it clear
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform.
Do you sense my sarcasm and cynacism? You should because this is all part of Facebook’s plan to get you and your business to pay money…not just a little…but a great deal more. The bottom line is this. Facebook will determine what posts are valuable, or I’m sorry, they call it “high quality content”, and what is not, who sees them and how many people will see them. If your posts are not valuable according to Facebook’s machine…you will not be seen on News Feeds and you will need to pay to play.
Here are some of the questions Facebook asked in their survey:
Is this timely and relevant content?
Is this content from a source you would trust?
Would you share it with friends or recommend it to others?
Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
Would you call this a low quality post or meme?
Would you complain about seeing this content in your News Feed
Now we are not told what the “high quality content” is or how this “machine” will evaluate the content, but we can see many problems and issues.
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms. People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do. The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.
As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ . I told them that what they are saying is negatively affecting their business. This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants. Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media. The “ranters” name came up. I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”. My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst, I fear for them going over there”. The overwhelming point…your personal posts have consequences and consequences for your business.
I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com. In this study they asked respondents to tell them what are the most annoying posts on social media. So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results: (Humorous posts and commentary provided by Yours Truly)
1. The Exercise/Fitness/Diet Post Boast.
What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”
“This is the best thing I have ever eaten.”
What We Are Thinking: “You realize you said this about tofu turkey.”
3. The Cryptic status updates.
“The shoes missed the boat, yep, it’s mall time.”
Our Thoughts: “Seriously…stop doing drugs!”
4. Gamers that Repeatedly Invite You.
“Sandy just invited you to play mafiaville superword bingo three times”
What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”
“Sally got the princess award today in school…she will always be our princess no matter what!”
What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”
6. Over-sharing of personal information.
“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”
What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”
“I just became mayor of Hanks Left handed Wrench Plaza!”
What We Are Thinking: “Wow! That and $3 and you still could not buy a cup of coffee at Starbucks.”
“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”
What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”
“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”
What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”
“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.
What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed. You are looking for a last ditch effort and did I mention you were a “Loser”. I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______. I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”
Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above. 38% of those surveyed indicated that they have quit “a” social media site altogether. So what does this all mean.
Yes there are consequences for your actions even on social media. As a business owner you need to be careful. It’s not political correctness you need to worry about it is social media etiquette. Know the culture, chances are you may be taking a selfish view of social media versus a selfless view. I will let you guess which business wins in the end.
To your success!
. Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.
If you are a small business owner this is more important that you realize. In many cases specific social media platforms are more dominated by one gender over another. For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter. However, if your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.
Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it? Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing. Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars. You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.
The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.
To Your Success!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.
The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.
The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.
How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service? People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?
To Your Success,
Jay, Internet Doctor
One of the difficulties we have in social media is measuring just about everything we do. Seriously, how do we know that our efforts on the different social media platforms are actually making an impact? I am not sure we will fully know the answer to that question, but there are some tools that can help you put at least a few pieces of the puzzle together that can give you a glimpse at your influence in the social media world. The three most prominent tools are Klout, Kred, and PeerIndex. Understand these are not perfect, but put them together and I think you will get a decent picture.
This graphic thanks to onlinedegrees.com gives a really nice overview of what Klout, Kred and PeerIndex is all about.
Courtesy of: Online Degrees
Jay Izso, Internet Doctor®
Well it’s officially over. The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts. Have you noticed recently you are not getting the responses to your posts that you used to? There is a reason for it. Facebook in their great wisdom has decided that if you have a page with over 400 “Likes” and you post something interesting, or you want your “Likers” to see, only about 15% of those people will see it on their Newsfeed. If you want everyone to see it, you will have to pay for it. The costs start at around $5 per post, and then go up depending on how long you run it, who you target, and the number of people, etc. The Bottomline…you are going to pay if you want your post to be seen.
What does this mean for you and your business page?
A couple of days ago the Nielson Wire reported that people were leaving Twitter at a rate of 60% per month. Meaning that of all the people that join Twitter in the beginning of the month, only 40% will be around by the end of the month. Pretty tough on business if you are only have a 40% retention rate…”and now for the rest of the story”.
No one should be alarmed by this news. It actually appears to be quite typical when you compare the retention rates of other social networks when they started. For instance, Facebook and MySpace experience similar problems in their beginnings as well.
Currently Facebook and MySpace have nearly a 70% retention rate. Which is nearly double when they started.
Honestly, I like Twitter’s odds. If you are a regular user you already know the benefits of using Twitter. I know that many people leave Twitter because they just do not understand the benefit. Some just don’t want to take the time to learn what Twitter is all about. Most of the time the problem is people want some immediate return. If they don’t get business immediately they dump the idea, count it as worthless, and try to convince themselves and others, that we are morons for using it. Not to worry, we so called Twitter Morons are happy to do business without you. After a while it happens. The “naysayers” come back around and start using the very thing they called us morons for using. They are late adapters, they try to catch up only to stay lagging behind, while the next piece of the internet/social media puzzle comes into place. Their skepticism continues, and they stay behind, because of their unwillingness to be adventurous or embrace new technology.
Ultimately it’s all good. Twitter will be around for a long time. It’s perfect for the high ADD world we live in and get the information we are looking for without having to read some long drawn out column or BLOG like this one.
To Your Business Success.
Dr. Jay Your Internet Doctor