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The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do [...]

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Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the [...]

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Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything [...]

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Pay to Post…The Rules Have Changed For Facebook Business Pages

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Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There [...]

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Personalities of Twitter

Some Twitter Personalities While I was working on my Twitter psychology article, a friend from Twitter, @spideas asked me a question about introverts on Twitter. I have had conversations with my introverted friends and looked at the deeper psychological implications of Twitter.  I realized that there are so many personalities on Twitter it might be [...]

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Fugitaboutit! Doing Business on Facebook? You may be in the Wrong Neighborhood.

Posted by Jay Izso on April 1, 2009 in Business Web Marketing |

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Drip Campaigns…Good Business or Just Drippy?

Posted by Jay Izso on September 26, 2008 in Business Web Marketing, Real Estate Web Marketing |

Diagnosis: Your email drip campaigns are not effective. Symptoms: The recipients of your drip email campaigns delete them, or – worse – they ask to be removed from the campaign, causing you a loss of direct contact with your potential clients. You fear you may be losing your potential clients to the competition. Analysis The [...]

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The Missing Links in Web Marketing

Posted by Jay Izso on May 25, 2008 in Business Web Marketing, Real Estate Web Marketing |

I pretty much say what is ever on my mind. That’s nothing unusual, but today, quite frankly I am hoping that some of you will pay attention. I have had enough of the ignorance that I see everyday on websites and people who have no business discussing how consumers use the web. So I am [...]

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