Tag Archives: Internet Marketing

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

mad_scientist_holding_brain_500_clr_265If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”.

Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled Secrets & Lies” has largely be ignored by most social media marketers, strategists, and gurus.  

The study was conducted with people from Brazil, China and the US and provides us with some valuable insights into consumer behavior and applications in your social media use.  

What did they find?

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

mad_at_computer_400_clr_8355Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will in fact “defriend”, “unfollow”, “uncircle”, or “disconnect” from you because of what you say and do.  The fact is what you say is not “free”, there will be consequences for your actions for both you and your business.

As a real life example: I was having this very conversation with a business owner who I challenged about what they are saying on Facebook and Google+ .  I told them that what they are saying is negatively affecting their business.  This person strongly and confidently told me that their business was doing just fine, and basically they were not changing their strong and sometimes erratic rants.  Later that same week some mutual friends who are connected to the “ranter” and I were having a conversation about ranting and behavior on social media.   The “ranters” name came up.  I looked at friends and said, “My wife and I cannot send a client to their business, because I am afraid that if something goes wrong over there that our client would get blow out and ranted by this person, I can’t trust them”.  My friend David said, “I cannot send a client or someone I cared about over there either because of this person’s strong views and angst,  I fear for them going over there”.  The overwhelming point…your personal posts have consequences and consequences for your business.

I happened to run across an article in the U.K.’s Telegraph about a study that was conducted for a fitness company out of the U.K. called sweatband.com.  In this study they asked respondents to tell them what are the most annoying posts on social media.  So if you always wanted to know how to “Annoy Your Friends and Tick off People” here are the top 10 results:  (Humorous posts and commentary provided by Yours Truly)

1.      The Exercise/Fitness/Diet Post Boast.

stick_woman_toe_touch_300_clr_12023“Woke up at 3 am, did a marathon run before work, was so hungry but didn’t give into temptation and ate my tofu turkey and faux spinach salad, I feel sooooo good”

What We AreThinking: “I hope you go running and get eaten by wolves…but they won’t like the tofu turkey and faux spinach salad either.”

whats_for_dinner_400_clr_113362.      Sharing a picture of every meal.

“This is the best thing I have ever eaten.”

What We Are Thinking: “You realize you said this about tofu turkey.”

mad_scientist_mixing_formulas_150_clr_512

3.      The Cryptic status updates.

“The shoes missed the boat, yep, it’s mall time.”

Our Thoughts: “Seriously…stop doing drugs!”

4.      Gamers that Repeatedly Invite You.

“Sandy just invited you to play mafiaville superword bingo three times”

What We Are Thinking: “I really want a block all apps setting, and with it a message that tells this person…I now block all game apps, clearly you did not read my multiple posts that said, PLEASE DO NOT SEND ME GAME REQUESTS!”

jenny_holding_book_sit_apple_150_clr_4705.      The Proud Parent Posts.

“Sally got the princess award today in school…she will always be our princess no matter what!”

What We Are Thinking: “I think I just threw up in my mouth…hmm…yeah princess is a great name for a stripper, you will be so proud.”

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6.      Over-sharing of personal information.

“I gave myself a white wine enema…I have never felt so refreshed…and my fanny is very happy!”

What We Are Thinking: “…and you wonder why I never invite you to my home for dinner.”

blue_check_mark_in_box_pc_400_clr_16177.      Check-in Posts.

“I just became mayor of Hanks Left handed Wrench Plaza!”

What We Are Thinking: “Wow!  That and $3 and you still could not buy a cup of coffee at Starbucks.”

donation_can_hands_400_clr_55398.      Event SPAM Posts.

“Please tell your friends to come to the 14th annual “save the snail” charity golf tournament, everyone knows a snail that needs a new start!”

What We Are Thinking: “Now that you posted this to my timeline…again, I have hidden this post, and I have now hidden you so I never have to see or hear another thing from you…again.”

9.      The “Like” and “Comment” notifiers.mechanical_thumbs_up_anim_150_clr_11988

“Sherman ‘liked’ Willy’s Post, “Just popped a zit…huge…filled an espresso cup.” And “Lisa, commented on Willy’s status, “take pictures…did you miss work?”

What We Are Thinking: “All of you need to just stop the madness…you clearly have no lives and you need to stop using our oxygen.”

megaphone_protest_300_clr_1073810.   Self-promotion Posts.

“I just got a real estate listing on 123 ABC lane, totally excited” and/or “You can change your body and your life by drinking this super powder shake call me, because I can take you from flab to fab”, and/or “Stop working for someone you don’t know, call me and find out how I am making thousands of dollars a month working from home through my laptop and phone”.

 

What We Are Thinking: “You and I both know the reason you are promoting yourself here is because all your other marketing efforts have completely failed.  You are looking for a last ditch effort and did I mention you were a “Loser”.  I wouldn’t buy anything from you, or recommend you to anyone because you are a thorn, no an oak tree in my ______.  I would defriend you, but I know that you would whine to 30 other people one of which happens to be my spouse.”

Okay so out of the more than 1700 people surveyed 52% of them have said they are using social media less (my guess is in reality they are talking Facebook) because of posts like the ones mentioned above.  38% of those surveyed indicated that they have quit “a” social media site altogether.  So what does this all mean.

Yes there are consequences for your actions even on social media.   As a business owner you need to be careful.  It’s not political correctness you need to worry about it is social media etiquette.  Know the culture, chances are you may be taking a selfish view of social media versus a selfless view.  I will let you guess which business wins in the end.

To your success!

Jay

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic


Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful.

One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do we know that our efforts on the different social media platforms are actually making an impact?  I am not sure we will fully know the answer to that question, but there are some tools that can help you put at least a few pieces of the puzzle together that can give you a glimpse at your influence in the social media world.  The three most prominent tools are Klout, Kred, and PeerIndex.  Understand these are not perfect, but put them together and I think you will get a decent picture.

This graphic thanks to onlinedegrees.com gives a really nice overview of what Klout, Kred and PeerIndex is all about.

Scoring Klout
Courtesy of: Online Degrees

To your success and social media influence!

Jay Izso, Internet Doctor®

Pay to Post…The Rules Have Changed For Facebook Business Pages

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Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There is a reason for it. Facebook in their great wisdom has decided that if you have a page with over 400 “Likes” and you post something interesting, or you want your “Likers” to see, only about 15% of those people will see it on their Newsfeed.  If you want everyone to see it, you will have to pay for it.  The costs start at around $5 per post, and then go up depending on how long you run it, who you target, and the number of people, etc.  The Bottomline…you are going to pay if you want your post to be seen.

What does this mean for you and your business page?

Personalities of Twitter

Some Twitter Personalities

Internet DoctorWhile I was working on my Twitter psychology article, a friend from Twitter, @spideas asked me a question about introverts on Twitter. I have had conversations with my introverted friends and looked at the deeper psychological implications of Twitter.  I realized that there are so many personalities on Twitter it might be fun to go through hundreds of the people I follow and follow me and categorize their tweets.   I put together a list of some of the personalities on Twitter and their tendencies based on my knowledge of psychology and personality.   This is not an exhaustive list. This is also not a complete description. There are exceptions to every category. Hold off on the hate mail.

The Introvert

Twitter appears to be a great place for introverts to communicate. It is a safe haven because they can write when they want and how they want. They can keep their relationships at a distance and they don’t have to divulge any personal information. They also are free to share information at pace that is comfortable for them. Of all the social places in the world Twitter is far more comfortable than the vulnerability of Facebook and more social than LinkedIn. Keep in mind that just because one is introverted, doesn’t mean they don’t have friends or want to communicate. They just want a safer place to do it.

The Extrovert

The extrovert is seen on Twitter regularly. Part of their personality is to be the “life of the party”. They usually are. They are involved, active, quick on their feet and engaging. However the extrovert can get frustrated with Twitter if they are not being responded to. They may not get the attention they hoped. Once the extrovert gains a solid following they love it. If it takes too long to gather that following they move on to other things. The problem with the extrovert is that they can’t stop talking. Because of their many “tweets” throughout the day many people believe they have no life outside of Twitter. They can be, at times, very overwhelming to the average Twitter user.

The Logician

thethinkerThe logic thinkers struggle with Twitter because there is so much emotional angst going on. Remember Twitter started as a tech forum. Many of the original Tweeps became frustrated and started their own groups. You will still find that many of these logic thinkers have a unique set of followers and do not respond to mundane talk. They like people like themselves. They like being involved with Twitter discussions that make sense and make a difference for their world. They have little time for everyday chatter. They are very good at weeding people out they do not want to talk to.

Fugitaboutit! Doing Business on Facebook? You may be in the Wrong Neighborhood.

Drip Campaigns…Good Business or Just Drippy?


As Featured On Ezine Articles

Diagnosis: Your email drip campaigns are not effective.

Symptoms: The recipients of your drip email campaigns delete them, or – worse – they ask to be removed from the campaign, causing you a loss of direct contact with your potential clients. You fear you may be losing your potential clients to the competition.

Analysis

The Good, the Bad, the Ugly

When drip campaigns first came out, I, like everyone else, could see their potential value. If you provide good information, what could be the harm? As a matter of fact, I endorsed the idea.

But now, my initial excitement has dulled a bit, and I am not so sure. “Why is that?” you ask eagerly. Well, I’ll tell you.

One reason is that drip campaigns take up space. I have enough email as it is, and this is just one more thing to clutter up my In Box. So when I see these campaign emails come across my platform, I cannot hit the delete key fast enough.

Second, the information that I receive is, for the most part, uninspired, obvious, and generally less than useful.

Finally – and, I think, most important – I started to feel depersonalized. I was just another address on some auto-generated list. Simply put, drip campaigns went from something good, to something bad, and now I am real ugly about it.

Whose fault is it?

I admit that this is partially my fault. I signed up for these automated emails. I knew they were coming. But after a while I found myself deleting them without reading them, and, inevitably, I asked to be taken off mailing lists.

However, I must also blame the purveyor of these email drips. I had an expectation that the information they were sending me would actually make a difference in my business life. Unfortunately, I was being fed unoriginal ideas that provided me with no innovative insights that I could apply to my life or to my business.

The Problem with Technology

Technology is a great thing. I love it. I love the gadgets, the information, all of it. However, as we more and more frequently use technology as a means of communication, we begin to dehumanize people. One of the reasons we use email is because it allows us to avoid talking to others. Let’s face it: If I can send an email to you without you responding right away, I don’t have to immediately engage with you, which saves me time. It’s easy. It’s convenient.

However, while convenient, communicating by email is not personal. What we have created with a drip campaign is a program that sends a previously-written program to a person on the assumption that that recipient has the same agenda, the same type of mental programming. When it comes to staying in touch with your existing customers or potential clients, they don’t want some cute little email telling them you still haven’t forgotten about them. They want to feel important to you. They want to know that they are different than any other potential customer you have. That their needs are unique, and that they are unique.

The Narcissist in All of Us

I know that you have read or heard marketing gurus drill over and over that you need to understand your target market. However, I will take this one step further: you need to understand your target market without losing sight of the individual.

Humans are social beings. That is a fact. We like being with other people. We are designed to not be alone, and actually function better when we are supported by others. If you are one of those people who insist that you are better off alone, I will tell you to your face that you are in denial and you need psychological help. Please find a qualified therapist.

But despite the fact that we are social beings, we are also, for the most part, narcissistic. Each person believes he or she is special. We like it when someone recognizes us amongst others for our individuality. While on one level we don’t want to be embarrassed, we do want to others to notice that we are different.

The narcissist in each of us often drives us to success. Narcissism compels us to find ways for others to seek us out for recognition. The narcissist in each of us doesn’t want to be “just another one of the group”. We are innately intolerant of being lumped into the crowd, of being just like everyone else. We are better than that. We deserve better than that. The narcissist wants to be the best person in the group. Don’t make us feel we are just one of many cattle that you herd to the eating trough.

How did this happen?

Do you want the honest answer or do you want the politically correct answer? If you have read any of my writings in the past you know what you are going to get: honesty. So here it is.

Technology has made us lazy professionals. L-A-Z-Y. Think about it. When we didn’t have all this technology at our fingertips, our business was conducted face to face. We took time out of our lives to make sure that each customer felt that he or she was the focus of our intention and the most important person in the room. Enter technology. We hide behind our monitors. We screen our email, talk to who we want, when we want. At the same time, we still want to communicate with others.

True, the consumer has a narcissistic desire to be in control, but they don’t want to be alone. Technology theoretically gives us the ability to stay in touch with people without bothering them. The problem is that now we have crossed a line. It is much easier for us to set up an automated program that sends information to lots of people at once rather than taking the time to send a personalized email, or letter by mail, or to make a phone call. We just send out some pitiful piece of tripe that the originator has probably never fully read himself. By sending out mass emails, you are basically telling your customers “I am not going to take the time to communicate to all of you, so here is the same piece of information I send everyone else. P.S. I care about you!” Do you really expect anyone to believe that? Do you really think that we – as your customers – believe that you care about us? Hell, no! Furthermore, you can take your pre-written, simultaneously sent, skanky email, and shove it up your processor! “Please Remove.” Delete email. The only thing you have accomplished is to tell your clients that they are not important enough to get your personal attention, and that you are too lazy to pick up the phone and let them know you care.


The Prescriptions

Be part of the solution, not part of the problem: Make sure your current and potential clients have their own places at the head of the table. Find out what your clients really want, and give it to them. This may mean eliminating your email drip campaigns altogether, or you may have to come up with a customized, more personalized solution.

Do not buy an auto drip campaign: If you feel you must have an email drip campaign, then please write it yourself. Don’t outsource the writing of your campaign. If you didn’t write it, it won’t reflect your voice, and more than likely it won’t get you results.

Be more personal and less technological: We are talking about people here. We are not talking about communicating with a machine. Find out what’s important to your customers. Find out what’s going on with them. Find out what makes them tick. Then enter into their world. You will find that you have a returning customer for life. What’s more, you may even make another friend.

People are emotional, so emote: I think the reason women are the best small business owners and dominate the real estate world is because they don’t mind emoting with their clients. They don’t mind listening to them. They want to understand, they better demonstrate that they want to help, and ultimately women are better at convincing clients that they really care. Now, I know there are exceptions. I just wish there were more men who demonstrated these skills.

Take the time: There is no such thing as “making time”. You have to take the time. If these people are really important to you, than “take” the time to make them feel important.

To the Health of your Business!

Ciao!

Dr. Jay

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The Missing Links in Web Marketing

I pretty much say what is ever on my mind. That’s nothing unusual, but today, quite frankly I am hoping that some of you will pay attention. I have had enough of the ignorance that I see everyday on websites and people who have no business discussing how consumers use the web. So I am going to try again, to get people to understand some of the missing links in Web Marketing.

  1. Having your website found is not enough; the idea is to get people to use your website.

    Pay Per Click may increase your activity, but that doesn’t mean that anybody will actually use your website. Your goal is to get people to use your website not to have them just find it. I am so tired of the ignorance of people who insist that if you pay to be number one in the search engines people will do business with you. The facts are this, paying to be number one doesn’t mean anything, if you don’t have information people want. You are lying to yourself if you believe it’s true. You should know your statistics inside and out, and check them regularly. You need to be able to interpret those stats, or hire someone that can. You need to probably have someone who has insight not into your web design, but the information your website has. You need to be working towards the goal that you know what your intended consumer wants and get them the information quickly and in a way that is easy to find and understand.

  2. Looks aren’t everything.

    People please I am begging you, don’t spend most of your time on your website look and spend more of your time on information. The search engines don’t care if you have flash, cute pictures, etc. The search engines care if you have the information people are looking for when they type in a request. Give them that information. Ugly websites can do great business because the focus on the right things. Besides the search engines don’t care what your website looks like, they are only interested if you give the people what they want. If you have a ton of graphics, flash, and other cute widgets moving around, consumers find it distracting and will click off your page because they get irritated by the distraction.

  3. Don’t assume you know your consumer.

    This is the biggest mistake business people make. They think they know their consumer best. Quite honestly you don’t, because you are standing in the middle of the forest looking at the trees, you really can’t see it clearly. You really need someone to walk you through the painstaking task of really figuring out who your consumer is, what it is they are really looking for, and what they really want and need.

  4. Privacy is a bigger issue today than ever before, always thinks about it.

    In today’s world identity theft happens according to one report every 30 seconds. Although you would never steal someone’s identity, make sure your website doesn’t require name sign-ups for information that is otherwise free, and when people do give you their personal information, make sure that you ensure that their privacy is important to you as it is to them.

  5. Develop Web Relationship.

    I think I may be one of a handful of people who even talk about developing relationships with people through your website. The idea is to let your website do your talking for you. When you meet a person face to face you engage them, you speak their language, and you build a relationship. All of those things must come through on your website. There is a reason why places like myspace.com, facebook.com, and other community sites are so popular, because on some level they develop relationships. Whether you like it or not, it is your future.

  6. Address the fears associated with your business or service.

    People don’t understand why I say this, but it is so powerful. Whenever people hire a business or a service there are potential negatives and fears that are associated with completing the process. You need to address these fears, there is nothing more powerful than to acknowledge the fears of someone, and then empower them to overcome them. This is what removes the fear, removes the shame from the fear, and the guilt of the person not knowing how to deal with them.

That’s another prescription for your internet health.

Dr. Jay

DrJay@internetdr.com

So You Want More Leads…Is that what you call them?

My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately.

So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize for the usage of this term. From here on out, I will make a conscious effort to forsake this term, because these are people looking for information. When I reduce them to a lead, I have done nothing more than make them a number, or put them into a category.

The truth is these are people who want some information, maybe it is not specific to what you were hoping for, but have you ever thought that these people are asking for information from you because they find you trustworthy, you have relevant information on your website, or possibly they may have nowhere else to turn.

Even if this is not the type of individual you were hoping to speak to, the fact that they contacted you, puts the ball in your court, and you have a responsibility to contact them, even if it is with a recommendation to someone else. To ignore these people is the worst thing you could do for your future business. These are people, these are people with questions, these are people with needs and wants, and they are looking for someone to help them. Are you that person? Watch this video compliments of www.1000wattblog.com I hope you will agree with me…it is time to abandon this term.

I am not a lead

Stay Successful My Friends!

Dr. Jay

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