Tag Archives: Jay Izso

Your Business Behavior Affects Your Consumer’s Behavior

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stick_figure_holding_membership_card_1600_clr_3914The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand.

What do consumers do when they have a positive experience with your business?

Do they care? Will they come back? Do they tell anyone?

How about when they have a negative experience? What happens then?

Recently Accent conducted a survey to find out what consumers do when they interact with brands before and after a purchase.

Want To Be Seen as Credible, Competent, and Admired? Don’t Conform!

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leader_of_the_pack_pc_1600_clr_1593A recent study has demonstrated that intentionally going against the grain can gain you competence, respect, and even credibility from others.  The study published in the Journal of Consumer Research examined how what people wear does affects others perceptions in a positive way¹.

What did they find?  When people dress in a way that goes against the convention they are seen as more competent and seen as having a hire status than those people who conformed and dressed like everyone else.

Let me give you an example:  You know how you are invited to a party and they say it’s “Black Tie”…the fact is if you intentionally show up in jeans and jacket you more likely to be viewed as successful and competent.  Why?

1.  People who do not conform are seen as truly “FREE”…they have autonomy.

2.  People have a desire to be unique and admire that in others , and therefore are perceived as someone confident and of higher social status.

*Let’s face it…it’s easy to conform…everybody else does…right?*

Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

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rumor_mill_1600_clr_9751Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz?

What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade small talk about C for something in return²’’(p. 158)

The point is they are talking for a reason, whether it is power, control, prestige, fame, leverage, or just simply trying to find a way to boost their safe esteem.  The fact is gossipers like to talk.  This enjoyment of talking can, like most thing be used for good or evil.  If you as a business owner do the create the right time of relationship with a gossiper, that gossiper can be your most effective agent for “electronic word of mouth{ (eWOM) for your business.

Recent research from the Journal of Cyberpsychology, Behavior, and Social Networking investigated the question “Do Online Gossipers Promote Brands?¹” What they found gave us insights into the psychology of the gossiper.

Here are some of their conclusions regarding the psychology of Gossipers:

Digging into Your Mind: Google Lets You Take the Rorschach Ink Blot Test

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Hermann_Rorschach_c.1910Today is Hermann Rorshach’s birthday, he would have been 129 today.  Hermann Rorschach was a Swiss born Freudian Psychologist who only lived until he was 38 years old, but he handed us something that even if you do not believe in it, is in fact interesting.  It is called the Rorshach Ink blot test.

I am sure you have seen them, it looks like someone spilled some different colored ink on a piece of paper they folded it in half and out comes some pattern.  Well basically that’s how it was done.  There are standard ink blots that over the decades have been used to identify a number of different mental and emotional disorders and thought processes.

I was fortunate enough as an psychology intern while in graduate school to work on a forensic ward where I received some training on giving the Rorschach to specific patients.  I must say when you are working with those who have some sort of mental/emotional dysfunction and have committed a serious crime you can only imagine some of the most amazing and unusual answers and themes that patients will see when they look into a set of Rorschach ink blots.

Well in honor of Dr. Rorschach’s 129th birthday today Google search is

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most.

The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users are not interested in what you have to sell, they are interested in what they have to say. If you want to make the most out of social media for you in your business, it is not about using it as a billboard, promotion, or advertising medium, it is about having conversations with the poster.

The infographic below from PsychologyDegree.net is just another example of how we need to further understand human behavior and psychology when trying to gain business and less about archaic methods of marketing.

How great would it be for a business to have real conversations with real people talking about the things people are interested in versus trying to tell us how great their business is, or why we need their product or service?  People are far more likely to respond and evangelize more about a business that actually talks to them versus talks at them. There are many interesting findings in this graphic, what applications do see for you and your business?

To Your Success,

Jay, Internet Doctor

Psychology of Social Networking

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