Tag Archives: social media behavior
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”.
Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled “Secrets & Lies” has largely be ignored by most social media marketers, strategists, and gurus.
The study was conducted with people from Brazil, China and the US and provides us with some valuable insights into consumer behavior and applications in your social media use.
What did they find?
I like Twitter. I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message. I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 characters in a creative way. Finally, as a user I like it, because I can search quickly for things I am looking for, as well as scan quickly for things I am interested in and overlook those things I am not.
Recently I have read a number of blog articles about how Twitter has exploded in terms of followers. Honestly I am not so sure. Yes, it is true that more teens are leaving Facebook for Twitter (see Pew Internet Study), but the more I have conversed with my colleagues I have come to learn that maybe Twitter is not nearly as big as we want to believe. For example 4 of my social media colleagues recently had a conversation where we discovered we all had multiple accounts. In one case one of my colleagues had 9 Twitter profiles. We also learned that for most of us we only really use one account, and the others are pretty much inactive. Another colleague told me that quite honestly he doesn’t use his Twitter profiles much at all anymore because he finds his experience on Google Plus (G+) to be much better than his experience on Twitter. This experience led me to want to search to see if I could begin to figure out how many people really use Twitter.
I also read an article on a computer generated social media guru by the name of Santiago Swallow. He was a fake user, his creator paid for fake followers, and at one point he had well over 80,000 followers. If it was possible to build a “fake” user and completely fool Twitter…how many fake accounts are there on Twitter?
There are so many companies and mobile apps that you can purchase at a very small price where you can literally “buy” followers. However, the more I dug into “buying” followers, the more I came across the notion that many of these followers are in fact fake accounts that have been simply created to make people look like they have large numbers. Some of them certainly are computer generated SPAM, but either way the accounts are fake.
This raised my curiosity about fake and inactive accounts and how many may be out there in reality.
I was told by someone, “that what you do to help small business you can do on the corporate level”. Oh this is so not true. There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently. What I do for the solo-preneur and small businesses certainly just does not apply to a corporation or visa-versa.
Corporations have a different thought process when it comes to customers. They do not worry about losing a customer or two or in some cases 1000’s. If a small group of people boycott them they can live with the boycott. Nike and Chick-Fil-A are great examples of how a boycott did not affect their business or profit. A small business can ill afford the loss of one customer much less a thousand. Every person is precious. A boycott of a small business can close a business in very short time.
The Small Business Owner has Personal Influence
You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.
Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area that particularly fascinates me and I a passionate about is social media marketing and its effects consumer behavior.
Being an avid Facebook, Twitter, LinkedIn and YouTube user I have ample opportunity to do my own research and see what people are responding to and what they are not responding to in regard to what people “post”, “tweet” or “update”. I have even noticed my own behavior of what “turns me on” to want to respond to someone and what “turns me off”. So much so, that I either “unfriend”, “unsubscribe”, “unfollow” or “disconnect”. Let me just say that just because you have large numbers of people that does not mean they are paying attention to you. In fact, the greatest danger I believe for a business is when they believe that by having a large number of friends, followers, and connections that their company is truly “reaching” those people. The sad truth is you may actually have a large number, you may be talking, but no one is paying attention. To be part of the holiday spirit…here are just a few reasons why Santa is avoiding you and your business.
1. No one, including Santa really cares about your product or service.