Tag Archives: social media for small business

Small Businesses are Not Corporations on Facebook

stick_figure_liking_it_150_clr_9170I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly just does not apply to a corporation or visa-versa.

Corporations have a different thought process when it comes to customers.  They do not worry about losing a customer or two or in some cases 1000’s.  If a small group of people boycott them they can live with the boycott.  Nike and Chick-Fil-A are great examples of how a boycott did not affect their business or profit.  A small business can ill afford the loss of one customer much less a thousand.  Every person is precious.  A boycott of a small business can close a business in very short time.

The Small Business Owner has Personal Influence

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