Tag Archives: social media

Will the Real Twitter (Followers) Please Stand Up?

tweet_birdie_flying_between_phones_300_clr_9168I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 characters in a creative way.  Finally, as a user I like it, because I can search quickly for things I am looking for, as well as scan quickly for things I am interested in and overlook those things I am not.

Recently I have read a number of blog articles about how Twitter has exploded in terms of followers.  Honestly I am not so sure.  Yes, it is true that more teens are leaving Facebook for Twitter (see Pew Internet Study), but the more I have conversed with my colleagues I have come to learn that maybe Twitter is not nearly as big as we want to believe.  For example 4 of my social media colleagues recently had a conversation where we discovered we all had multiple accounts.  In one case one of my colleagues had 9 Twitter profiles.  We also learned that for most of us we only really use one account, and the others are pretty much inactive.  Another colleague told me that quite honestly he doesn’t use his Twitter profiles much at all anymore because he finds his experience on Google Plus (G+) to be much better than his experience on Twitter.  This experience led me to want to search to see if I could begin to figure out how many people really use Twitter.

I also read an article on a computer generated social media guru by the name of santiago-swallowSantiago Swallow.  He was a fake user, his creator paid for fake followers, and at one point he had well over 80,000 followers.  If it was possible to build a “fake” user and completely fool Twitter…how many fake accounts are there on Twitter?

There are so many companies and mobile apps that you can purchase at a very small price where you can literally “buy” followers.  However, the more I dug into “buying” followers, the more I came across the notion that many of these followers are in fact fake accounts that have been simply created to make people look like they have large numbers.  Some of them certainly are computer generated SPAM, but either way the accounts are fake.

This raised my curiosity about fake and inactive accounts and how many may be out there in reality.  

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic


Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful.

One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do we know that our efforts on the different social media platforms are actually making an impact?  I am not sure we will fully know the answer to that question, but there are some tools that can help you put at least a few pieces of the puzzle together that can give you a glimpse at your influence in the social media world.  The three most prominent tools are Klout, Kred, and PeerIndex.  Understand these are not perfect, but put them together and I think you will get a decent picture.

This graphic thanks to onlinedegrees.com gives a really nice overview of what Klout, Kred and PeerIndex is all about.

Scoring Klout
Courtesy of: Online Degrees

To your success and social media influence!

Jay Izso, Internet Doctor®

Social Media has Rules… Especially for Business

I have read from some “social media experts” that social media is whatever you want it to be.  There are, in many opinions, no rules.  It is a free, open forum, where people can do with it what they want.  While on the outside the free speech argument may be partially true, there is within all social media an invisible  set of rules that says your “free speech” may cost you friends, followers, and connections.

It is true that there are very few actual written rules when it comes to any social media platform.  It is a “free speech” platform for the most part.  However, what people are not saying is why a person may “unfriend” you or “hide” your updates on Facebook, “unfollow” you on Twitter, “uncircle” you on Google+, or “disconnect” with you on LinkedIn.  It happens more frequently than you know, and in most cases you do not realize it.   Occasionally you may notice you lost a friend or follower, but would not know if your status updates are hidden.  Try as you will you will rarely if ever get an answer as to why this happened to you.  I have listened to many people after being dropped from a social media platform express frustration, sadness, anger, and even try to find a way to plot revenge for being dropped. Clearly they did not know the rules.

Twitter: Submitting Runny Tweets? You may have “Tweeterrhea”.

Are people unfollowing you on Twitter.  Have you ever felt like you are saying things that just are not solid.  Here is a simple solution, a gentle reminder, some coating relief for those moments when you just struggle to have something of substance to say.

Twitter, is part social, part business, part nonsense.  However, the interesting thing is you can choose which way you want to use it.  What’s great is that you can change the way you use it from day to day, hour to hour etc.   The first step is to use it.  The second step is not only to write something, it also means talking to other people about what they write.  If you think for a moment that you are the guru where everyone will just come to read your “tweets” you are sadly mistaken.  Unless you really are a guru, it is going to take effort on your part to read what others “tweet” and “tweet” back in the form  of a “reply”.  Yes sir, yes ma’am Twitter is a “two-way tweet”, if you cannot accept that, then the truth is you really do have “tweeterhhea”.

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