Tag Archives: Social Mediology
If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD!
Remember the good old days. Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans news feed?
Then you remember when Facebook decided to limit the number of people who could see your posts from your business even though they “opted” in because Facebook wanted to make money?
So now Facebook is saying, “yeah, well we are just going to stop that whole organic thing, if you want really anyone to see your posts from your business page you will have to pay for it…pretty much all of it”.
In an article from AdAge Digital Facebook has made it clear
It’s the holiday season. Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter. I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms. Now perhaps it is my own confirmation bias, but perhaps you are seeing the same thing.
How often do we see pictures with the holiday sweater as the profile picture. Especially the ever popular “ugly sweater” holiday parties. Pictures of the family, posts about where we are going for the holidays, what we are doing, what we are eating, where we ate it, who made the meal, and the list goes on and on.
I guess social media takes on the same changes as any other part of our life. Perhaps we post a little different, we are not nearly as controversial, we “Like” a little bit more, “Comment” a little more thoughtfully, “Share” a few more posts, “ReTweet” more quickly, and “+1” with emphasis.
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”.
Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled “Secrets & Lies” has largely be ignored by most social media marketers, strategists, and gurus.
The study was conducted with people from Brazil, China and the US and provides us with some valuable insights into consumer behavior and applications in your social media use.
What did they find?
Check out these stats*:
1. Topped Googles “hot searches”
2. Added 100,000 Instagram followers
3. Added 50,000 Facebook likes
4. Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last years SuperBowl did was 231K)
So what do we learn from this?
1. Moving outside of the normal creates buzz
Too often we want to fit in, avoid the critics, and be part of the status quo. Why? No one cares if you look like everyone else. Boring is still boring. Even if you cause a stir or is possibly unpopular, it creates buzz, creates conversations, and creates interest.
2. Calculated ploys work
Do you think for one minute that Miley just showed up and did this impromptu. NO WAY! This was calculated. This was about creating a buzz. This was not only carefully calculated it was rehearsed. If you plan your social media well enough and it is different or something outrageous you may go viral.
3. You must take risks
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you are in business and do this. Let’s play out the scenario.
All Business Company (ABC) phone call to a Prospective Client (PC)
ABC: Hello, you should see our widget it is awesome, I am sure you or someone you know would like to buy this widget. So make sure you tell your friends.
ABC: (Hangs Up)
Some Several Hours Later…
ABC Hey, did you see my widget? Did you tell anyone? What are you waiting for? You know you want to share it!
ABC: (Hangs Up)
Sounds pretty ridiculous doesn’t it? Why is it so ridiculous? Because the phone is a 2-way tool. How can any business expect the best benefits if you just call to promote and hang up with no exchange of dialogue? It just not very effective is it? No business person would act like this on the phone. Yet, I watch businesses on social media do this exact same thing.
Social media is not a uni-directional medium… it is a bi-directional, and in some cases a multi-directional medium.